That’s why it’s hard for business people to hire us. I see their point, particularly those who have been burned by writers who don’t meet deadlines.
Businesses, do not put up with that.
Writing is a business. Someone who doesn’t treat it like that deserves to be begging for work. Don’t make excuses for writers missing deadlines because you think that’s how they all operate. There are writers out there who understand in order to eat, they need to deliver on time.
When I met my first client for the first time (we worked together virtually for 2 years before meeting face-to-face) he remarked on the fact I had never missed a deadline. He said it with a tone of surprise and I laughed. “You mean deadlines are flexible? I never knew.”
If I was winker, I certainly would’ve winked for dramatic effect. Alas, my winks always come out wrong.
Increase Expectations for Working with Writers
Whether you’re employing writers or you’re a business writer reading this, here is what all businesses should be able to expect from their writers and writers should look to deliver for their clients:
- On time delivery. Yes, things come up, but a sunny day isn’t something that comes up (okay, technically the sun comes up but…) it’s not an excuse for not delivering.
- A fair wage. Regardless of how you feel about the minimum wage, what writers do is real work. They should be compensated and that compensation should be somewhere above a pittance and below what people make as a second-string NFL player. If you expect professionalism from a writer, you must compensate them accordingly. If you’re a writer, don’t undercut yourself by doing things for “exposure.”
- A social presence. I know some writers won’t agree, but you can’t just sit around selecting words all day and arranging them on paper. You must create a personal brand, understand WordPress, and be proficient in , at least, the major social networks. Your clients may need this help. You should be able to advise them.
- Content ideas. One of my highest values as a writer is not in my writing. Sure, I hope that’s good because that’s the immediate need of my clients but my real value is in something they probably don’t consider. It’s the vast amount of reading and researching I do. Very few of my clients give me topics. Most of them I glean on my own by getting to know their industry. With each new client I learn their industry as if I was planning a career in it. I do this for my own interest in personal growth. I don’t charge for it. I consider it an investment in making myself a more robust writer. Writers shouldn’t need to be spoon fed with all the information available on the Internet. It doesn’t take long to become an expert in the minimal depth required to write a blog or social media post. If you’re working with a writer who does need content fed to them, you’re going to spend a whole lot of time rewriting their stuff.
- Connections and news. Most of my clients are busy running their businesses, whereas I am either writing or researching all day long (this is the reason my blog looks like a ghost town). It’s common for me to find industry information and breaking news that I pass on to my clients. Often it allows them to be first with information to their community. Writing is producing a product but the type of writers you want to work with again and again are the ones who act as if they are part of your business and not just delivering a product.
The things I mention here are what I see as the basics of what a writer should be doing in this digital marketing age. What do you think? Am I off base or should writers be a valuable extension of the company’s marketing efforts?