For me, it was following the enchanting thought of being my own boss and making my own schedule. It was the thrill of climbing out of the corporate ivory tower to get back to people I thought I could help. It was being able to form close personal relationships and not be encumbered by a corporate structure.
That’s the story behind why I left my last company and went out on my own but it doesn’t explain why I chose to go into content marketing. If I talk only about flexibility, I’m leaving the most poignant part of my story out. Don’t do that.
Your Motivation is Your Story
We’ve all heard an actor ask, “What’s my motivation?”, to a director. Discovering the motivation tells the actor how to play a role and it also affects how we (as the audience) feel about the character. For instance we feel very differently about a woman with a starving child at home who steals a loaf of bread because all of her money went to pay for her husband’s burial versus a teen from a gated community who takes a 99 cent bottle of nail polish because she likes the feeling she gets of nearly getting caught. The bread is worth more but we have more empathy for the woman. While we may not be able to identify with the desperation she feels, we can understand that. Your audience will do the same when you share your motivation behind your current role.
If you leave out the motivation behind why you started a business or why you chose to be a part of your organization, you’re leaving out the best part — the part that evokes a response and is a foundation for building a relationship.
photo credit: Image via Flickr by AlsterJogger
photo’s story: the motivation behind building the Taj Mahal is frequently told as a love story but the building wasn’t built to win the heart of a princess. It was to commemorate her death. She died giving birth to the emperor’s 14th child. This amazing building was something he promised her on her death bed. It took 22 years to complete.