The Secret to Member Engagement

This week I was over at Memberclicks as part of their Memberviews project with Multiview, featuring people who work with (and for) associations. They asked us what the secret was to member engagement.

completing members through engagement
Is your association completing its members?

To me, it’s like asking how to get someone to fall in love with you. There are a lot of snake oil salesman who are willing to give you a quick fix but building a relationship with your members takes time and dedication. It takes a mentality of placing them first and a commitment to understand what they want and how they want to be appreciated. Plus it also takes a bit of chemistry. There’s no way to make a member fall in love with you, if the member and your association aren’t a good fit.

Because salvaging a member relationship doesn’t work as they’re backing down the driveway with their car packed full of tokens of your time together.

Just as in a relationship, when it’s new, everyone is excited. As it becomes a daily part of their lives, things become less enchanting. Annoyances crop up. Thoughts of wishing you’d do things another way filter into their consciousness and just like in relationships, we can only hope the members will tell us. But if they don’t we have to be prepared to read them through body language and data.

Read my post and let me know what you think.

Can you make a member fall in love with you overnight?

 

Image credit: “Love” by Cuddlesaur¬†on Deviant Art