Why I Only Read Nonfiction (Now)

Why nonfiction makes you a better storyteller

For thirty-six years I read only fiction. I could never understand why anyone would want to spend free time reading about reality.

And then I became a business owner.

When I opened my business a little over three years ago, I realized I needed a lot of help. So I began reading books like Michael Port’s Book Yourself Solid and John Jantsch’s the Referral Engine.

And it didn’t kill me.

Continue reading “Why I Only Read Nonfiction (Now)”

Looking at Your Business Through Your Customers’ Eyes

Sometimes taking part in social media for business feels like shouting into a hurricane. You struggle to be heard. You struggle to stand out and be noticed.

safari business
Hemingway’s Bar – Hai, Kilimanjaro

You might be very confident in your abilities to connect,  but are you having problems discovering whom to connect with?

You’re probably thinking too narrow. If you have a brick and mortar business and don’t want to ship anything, you might only want to target people in your area (but what about vacationers/visitors?) or if you’re a membership organization representing a particular industry – maybe you need to remain limited in your search but everyone else can look for business in broad terms. Social media allows you to do this sort of prospecting with very little investment, other than time. Continue reading “Looking at Your Business Through Your Customers’ Eyes”