To me, it’s like asking how to get someone to fall in love with you. There are a lot of snake oil salesman who are willing to give you a quick fix but building a relationship with your members takes time and dedication. It takes a mentality of placing them first and a commitment to understand what they want and how they want to be appreciated. Plus it also takes a bit of chemistry. There’s no way to make a member fall in love with you, if the member and your association aren’t a good fit.
Because salvaging a member relationship doesn’t work as they’re backing down the driveway with their car packed full of tokens of your time together.
Just as in a relationship, when it’s new, everyone is excited. As it becomes a daily part of their lives, things become less enchanting. Annoyances crop up. Thoughts of wishing you’d do things another way filter into their consciousness and just like in relationships, we can only hope the members will tell us. But if they don’t we have to be prepared to read them through body language and data.
As someone who has been in the association space for about half a decade now, here is my advice for the upcoming generation. In addition to this video, I wrote a blog post about the importance of telling your story as a young professional.
If video’s not your thing, here’s the transcript of my advice to the emerging young professional.
Although the comedian in me really wanted to leave the original transcript at YouTube transcribed it, I did in the end, edit it to the best of my recollection. If there’s something slightly amiss, please forgive the error.
Hi. I’m Christina Green and I’m a freelance writer and marketer for associations, chambers of commerce and small businesses.
Here’s my advice to you emerging young professional:
Take advantage of the time you have now. I know you don’t feel like you have any time that you’re so stressed with work and you come home and just want to relax but 15 years from now you’re going to have responsibilities you haven’t even dreamed of yet so take advantage of the time that you have now.
Join the groups you’re interested in, spend your time thinking about what you want to do in your career.
Gaining the knowledge that would be necessary. I know that you’ve just graduated from school and it seems like you just got done educating yourself what more do you have to do? But let me tell you, the way things are moving with social media and new technologies constantly changing, you have to be in charge of your own education. It’s a very rare organization that’s going to come to you and ask you to you learn more about a topic. To be a vital and contributing part of this market you need to constantly be on top of the technologies that are out there and the different ways of doing things. No one’s going to do that for you. You need to take that upon yourself, which brings me back to time.
If somebody asks you to take on a special project, something that could be the beginning of a huge opportunity for you, don’t tell them they’re gonna have to wait until the weekend or they’re going to have to wait a couple of weeks because it’s a pretty stressful time (for you) at work right now and you just don’t know when it’s going to happen. Give them an exact date that they can expect that deadline or that product to be produced or that service to be rendered and then beat (due date).
Now is the time to wow people. Now is the time to knock them on their tukus.
You have the time work hard. Do it. I know you can. That’s my advice to you emerging professional.