I was fortunate to be among a group of early reviewers for a book that recently game out – Spin Sucks by Gini Dietrich.
Here’s my synopsis: buy it. The more time you waste reading these reviews, the less time you’ll have to implement these very worthwhile tips.
But if you need more encouragement….
While this book was written by one of the great PR minds of our time, she did so with business owners in mind. Gini provides readers with tips they can put into place themselves or simply use to have a better conversation with the people doing their PR and marketing.
Telling your business story is so important in today’s sales climate. It improves loyalty, sales and engagement. While initial efforts to create a spin-free representation for your business take time – you’re building relationships after all – in the end, if means less work for your marketing, sales and PR teams because you will have created loyal brand ambassadors out of your customers.
As Gini says throughout the book, this method is not a sprint. It’s a marathon. But she gives you the tips and tools you need to run a good clean race you can be proud of.
You can find my full book review of Spin Sucks here.
Or if you’re more into video…
Full disclosure: I have not been compensated for this review nor do I have any financial interest in it. I was given access to a galley copy but have since purchased my own copy – and you should too.