Presenting to First Graders Will Make You a Better Marketer

content marketing and tellng your storyForget the elevator speech. That’s so 1990. Summing up what you do for a living and presenting it to 18 six-year-olds is the pinnacle of knowing your business. Giving that speech immediately after a police officer who came with a gun and a Taser, will make you a content marketing genius.

When you’re talking to 6-year-olds you have to get to the important things quickly. You have to hit the highlights in words that are understandable and that mean something to the audience. Six-years-olds are incapable of understanding why someone wants to be a dry cleaner. for instance. You have to make it clear to them as to why you do it and what makes you special.

In our daily networking with adults, our business school/education tempts us to use words that prove we got our money’s worth, but those word don’t impress elementary school kids or the average cocktail party attendee.

Keep this in mind the next time you go to an event. Tell the people you meet what you do in clear language that immediately indicates the why behind it. Why are you different? Why do you do what you do? Who do you help and how?

As a six-year-old will be the first to tell you — this is not about you. It’s about me. What’s in it for me and why do I care?


As I mentioned in my earlier post, I would tell you how telling my career story to two classes of first graders went. My fist son introduced me as a dish washer and my second son told everyone I blogged for a living and he had one too.

If you ever want to feel important, don’t go to first grade career day.

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