Forget the elevator speech. That’s so 1990. Summing up what you do for a living and presenting it to 18 six-year-olds is the pinnacle of knowing your business. Giving that speech immediately after a police officer who came with a gun and a Taser, will make you a content marketing genius.
When you’re talking to 6-year-olds you have to get to the important things quickly. You have to hit the highlights in words that are understandable and that mean something to the audience. Six-years-olds are incapable of understanding why someone wants to be a dry cleaner. for instance. You have to make it clear to them as to why you do it and what makes you special. Continue reading “Presenting to First Graders Will Make You a Better Marketer”
Thursday is the Great American Teach-In. Adults in the community are asked to come speak to students and explain what they do for a living. It’s sort of like Bring Your Child to Work Day but in reverse – it’s Bring Your Parent to School Day.
Having recently started a business, and with all of the excitement of a child with a new toy, I jumped at the chance to share my experience with the kids.
The problem is I’m in marketing. I spend all day long telling others how to tell their story. Now I have to tell mine — and to a roomful of rambunctious six-year olds.
I’m always telling people to tell their story. But how is a whole ‘nother, well….story. How about some insight on the how?
Sometimes taking part in social media for business feels like shouting into a hurricane. You struggle to be heard. You struggle to stand out and be noticed.
You might be very confident in your abilities to connect, but are you having problems discovering whom to connect with?
You’re probably thinking too narrow. If you have a brick and mortar business and don’t want to ship anything, you might only want to target people in your area (but what about vacationers/visitors?) or if you’re a membership organization representing a particular industry – maybe you need to remain limited in your search but everyone else can look for business in broad terms. Social media allows you to do this sort of prospecting with very little investment, other than time. Continue reading “Looking at Your Business Through Your Customers’ Eyes”
Serving what your audience wants is crucial to maintaining one
I went to a baby shower a while back. All of the dishes served had some form of nuts in them – almond string beans, peanut-encrusted chicken, carrot cake (with walnuts). You would’ve thought the momma-to-be loved nuts. Actually, she hated them but the hostess thought everything was better with nuts and people liked them.
The hostess, in this example, is an old-school marketer. She is serving up what she wants to serve, what she thinks should be served. She’s mistaking general popularity with what her guests want, when in reality, the guest of honor doesn’t even want it.
I finally listened to all the people who were telling me to visit Oregon. It was an amazing trip — beautiful weather, friendly people and way too short.
On my return flight, a red-eye, from Portland to Houston, I sat next to a woman who was feverishly playing a handheld blackjack game (circa 1986, with digitized sounds and cards that looked pixelated). I couldn’t even suggest headphones or ear buds because this gizmo wouldn’t have had a jack for them. I closed my eyes and tried to rest.
“Is that sound normal?”, she asked.
I opened my eyes and tuned into what she was asking about. I nodded. She nodded.