The Secret to Member Engagement

This week I was over at Memberclicks as part of their Memberviews project with Multiview, featuring people who work with (and for) associations. They asked us what the secret was to member engagement.

completing members through engagement
Is your association completing its members?

To me, it’s like asking how to get someone to fall in love with you. There are a lot of snake oil salesman who are willing to give you a quick fix but building a relationship with your members takes time and dedication. It takes a mentality of placing them first and a commitment to understand what they want and how they want to be appreciated. Plus it also takes a bit of chemistry. There’s no way to make a member fall in love with you, if the member and your association aren’t a good fit.

Because salvaging a member relationship doesn’t work as they’re backing down the driveway with their car packed full of tokens of your time together.

Just as in a relationship, when it’s new, everyone is excited. As it becomes a daily part of their lives, things become less enchanting. Annoyances crop up. Thoughts of wishing you’d do things another way filter into their consciousness and just like in relationships, we can only hope the members will tell us. But if they don’t we have to be prepared to read them through body language and data.

Read my post and let me know what you think.

Can you make a member fall in love with you overnight?

 

Image credit: “Love” by Cuddlesaur on Deviant Art

Content Marketing: Figuring out You Versus Them

Serving what your audience wants is crucial to maintaining one
Serving what your audience wants is crucial to maintaining one

I went to a baby shower a while back. All of the dishes served had some form of nuts in them – almond string beans, peanut-encrusted chicken, carrot cake (with walnuts). You would’ve thought the momma-to-be loved nuts. Actually, she hated them but the hostess thought everything was better with nuts and people liked them.

The hostess, in this example, is an old-school marketer. She is serving up what she wants to serve, what she thinks should be served. She’s mistaking general popularity with what her guests want, when in reality, the guest of honor doesn’t even want it.

 

 

Are you Serving Content Only You are Interested In? Continue reading “Content Marketing: Figuring out You Versus Them”

Are You Listening to Your Members?

Each member is unique, needs may be similar but it's up to you to discover thatI finally listened to all the people who were telling me to visit Oregon. It was an amazing trip — beautiful weather, friendly people and way too short.

On my return flight, a red-eye, from Portland to Houston, I sat next to a woman who was feverishly playing a handheld blackjack game (circa 1986, with digitized sounds and cards that looked pixelated). I couldn’t even suggest headphones or ear buds because this gizmo wouldn’t have had a jack for them. I closed my eyes and tried to rest.

“Is that sound normal?”, she asked.

I opened my eyes and tuned into what she was asking about. I nodded. She nodded.

“Do you fly much?”, she asked as soon as I closed my eyes again. Continue reading “Are You Listening to Your Members?”