Dirty marketer alert: I’m going to be frank with you and the words may not be pretty. If you’re running a business or a member-based organization, there are things you are going to want to say. If you’re in business, you’re going to want to make money. It’s not ugly, it just is. Your customers or your members don’t really care about what you want to say, unless it just so happens to be something they also want to hear.
The truth is this: you have stuff you want to say.
They have stuff they want to hear.
If you’re good at what you do and you keep your audience in mind, everything you create will overlap and be what you want to say and what they want to hear. Sometimes, just sometimes, you have things you want to say that they don’t know they want to hear. So how do you deliver your message in a way that is palatable to them? That’s when you need Mary Poppins as your marketer – and just a spoon full of sugar to help the medicine go down. Yes, I just referred to your important marketing message as medicine — and if it’s something your audience doesn’t want to hear or know they want to hear — that’s how it will be initially met if you come at them and try and force feed them your message. Continue reading “Just a Spoonful of Sharing Helps the Business”