Standing out is the difference between earning a customer and getting passed by. Telling the story behind your business (or member-based organization) is how you differentiate yourself from the competition. A well-constructed story will generate more talk (PR and referrals), sales, and loyalty.
Your web content and social media posts must tell the story of who you are in a way your target audience finds appealing to cut through the noise and be effective.
You must cut through the noise because customers aren’t coming to you first anymore. They’re visiting your website, checking out your content, and reading references long before you see them.
The Marketing Leadership Council found most consumers progress nearly 60% of the way through the buyer’s cycle before speaking with a salesperson.
Google found that shoppers reference 10.4 sources before making a decision to buy.
Are you standing out from the other 9.4 they’ve looked at?
Be memorable. Tell your business’ story.
I can help.